Trend Following
(11)
▼
Momentum
(6)
▼
Volatility
(5)
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Pattern Recognition
(5)
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Mean Reversion
(4)
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Volume Based
(5)
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Advanced
(10)
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DRCT
$1.04
$
Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, healthcare, education, financial services, consumer products, etc. with focus on small- and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.
Next Earnings
2026-02-25
Beta
5.971
Average Volume
Market Cap
Last Dividend
CIK
0001880613
ISIN
US25461T2042
CUSIP
25461T204
CEO
Mark D. Walker
Sector
Communication Services
Industry
Advertising Agencies
Full Time Employees
79
IPO Date
2022-02-11
Status
Active
Latest News
| Title | Headline | Publisher | Date |
|---|---|---|---|
| Analyzing WPP (NYSE:WPP) and Direct Digital (NASDAQ:DRCT) | WPP (NYSE: WPP - Get Free Report) and Direct Digital (NASDAQ: DRCT - Get Free Report) are both business services companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, risk, earnings, analyst recommendations, valuation, dividends and institutional ownership. Earnings and Valuation This table compares WPP and | Defense World | 2026-02-22 03:12:57 |
| Direct Digital Holdings Regains Compliance with Nasdaq Bid Price Requirement | HOUSTON, Feb. 12, 2026 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC ("Orange 142"), today announced that the Company has received formal notice from The Nasdaq Stock Market LLC ("Nasdaq") confirming that the Company has regained compliance with Nasdaq Listing Rule 5550(a)(2), which requires a minimum bid price of $1.00 per share, and otherwise satisfies all applicable criteria for continued listing on The Nasdaq Capital Market. Mark Walker, CEO of Direct Digital Holdings, commented, "Evidencing full compliance with the Nasdaq listing criteria represents an important step on our path forward and the continued execution on our strategic goals. | PRNewsWire | 2026-02-12 13:30:00 |
| Orange 142 and Pigeon Forge Department of Tourism Detail Early Case Study on AI-Driven Search | New webinar breaks down one of the industry's first tested geo frameworks for AI search AUSTIN, Texas and PIGEON FORGE, Tenn., Feb. 10, 2026 /PRNewswire/ -- Orange 142 , LLC ("Orange 142"), a division of Direct Digital Holdings (Nasdaq: DRCT) and a leading digital marketing agency for mid-market brands and agencies, in partnership with the 4As and the Pigeon Forge Department of Tourism, today announced an upcoming webinar on how a leading travel destination adapted its digital strategy to remain visible as consumer discovery shifts toward AI-driven search. | PRNewsWire | 2026-02-10 15:36:00 |
| Destinations International Names Orange 142's Cassandra Razzi to Social Impact Committee | Appointment builds on Orange 142's work helping destination organizations drive visitation, revenue, and community impact AUSTIN, Texas, Feb. 5, 2026 /PRNewswire/ -- Orange 142 , LLC ("Orange 142"), a leading digital marketing agency and a division of Direct Digital Holdings (Nasdaq: DRCT), today announced that Cassandra Razzi, Senior Manager of Business Development, has been named to the 2026 Social Impact Committee of Destinations International (DI), the world's largest association for destination organizations and tourism professionals. The appointment reflects Orange 142's ongoing work with destination marketing organizations (DMOs) to expand reach, drive revenue, and support responsible tourism growth that strengthens local economies and communities. | PRNewsWire | 2026-02-05 09:00:00 |
| Orange 142 Wins Two 2025 MarCom Awards for Emerald Isle Realty Digital Campaign | Campaign delivered measurable impact across paid search and organic social AUSTIN, Texas, Jan. 26, 2026 /PRNewswire/ -- Orange 142 , LLC ("Orange 142"), a division of Direct Digital Holdings (Nasdaq: DRCT), and a leading digital marketing agency for mid-market brands and agencies, today announced Orange 142 has been recognized with two 2025 MarCom Awards for its work with Emerald Isle Realty, earning Gold for SEM Campaign ("One Line to Rule Them All") and Platinum for Organic Social Media Strategy ("Organic Impact"). The awards recognize a data-driven, full-funnel approach that delivered measurable growth across paid search and organic social. | PRNewsWire | 2026-01-26 14:51:00 |
| Orange 142 Launches Dedicated High-Compliance Practice for Regulated Industries | Energy, political, and governed consumer categories become first focus areas in a structured, transparency-driven solution AUSTIN, Texas, Jan. 14, 2026 /PRNewswire/ -- Orange 142, LLC ("Orange 142"), a division of Direct Digital Holdings (Nasdaq: DRCT), and a leading digital marketing agency for mid-market brands and agencies, today announced the launch of a dedicated high-compliance practice designed for advertisers operating in highly regulated industries. As scrutiny increases across sectors such as energy, political, and governed consumer products, mid-market marketers are seeking partners who can execute within complex regulatory frameworks, reduce compliance risk, and keep campaigns on track. | PRNewsWire | 2026-01-14 10:00:00 |
| Direct Digital Holdings Announces Reverse Stock Split | HOUSTON, Jan. 8, 2026 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC ("Orange 142"), today announced a 55-to-1 reverse stock split of all classes of its common stock. The Company expects the Class A common stock to begin trading on a split-adjusted basis on The Nasdaq Stock Market as of the commencement of trading on January 12, 2026. | PRNewsWire | 2026-01-08 08:30:00 |
| Haoxi Health Technology (NASDAQ:HAO) vs. Direct Digital (NASDAQ:DRCT) Head to Head Contrast | Direct Digital (NASDAQ: DRCT - Get Free Report) and Haoxi Health Technology (NASDAQ: HAO - Get Free Report) are both small-cap business services companies, but which is the better stock? We will contrast the two companies based on the strength of their dividends, profitability, earnings, valuation, analyst recommendations, risk and institutional ownership. Valuation and Earnings This table | Defense World | 2025-12-27 02:00:53 |
| Comparing AdStar (OTCMKTS:ADST) and Direct Digital (NASDAQ:DRCT) | Direct Digital (NASDAQ: DRCT - Get Free Report) and AdStar (OTCMKTS:ADST - Get Free Report) are both business services companies, but which is the superior investment? We will contrast the two businesses based on the strength of their risk, profitability, institutional ownership, earnings, valuation, dividends and analyst recommendations. Analyst Recommendations This is a summary of recent | Defense World | 2025-12-10 01:46:48 |
| Stock Market Today: SPY, QQQ Rise, Commodity Futures Trading Halted Amid Glitch On Black Friday—Apple, Walmart, Security Matters In Focus | U.S. stock futures halted trading on Friday amid a data center glitch, after Wednesday's advances. However, the benchmark index tracking ETFs were trading higher. | Benzinga | 2025-11-28 05:21:13 |
SEC Filings
| Type | Filing Date | Accepted Date | Link |
|---|---|---|---|
| 8-K | 2026-02-12 | 2026-02-12 | View Filing |
| EFFECT | 2026-02-11 | 2026-02-12 | View Filing |
| S-8 | 2026-02-11 | 2026-02-11 | View Filing |
| 424B3 | 2026-02-11 | 2026-02-11 | View Filing |
| S-3 | 2026-02-10 | 2026-02-10 | View Filing |
| 8-K | 2026-02-09 | 2026-02-09 | View Filing |
| S-1 | 2026-02-04 | 2026-02-04 | View Filing |
| 8-K | 2026-01-30 | 2026-01-30 | View Filing |
| 8-K | 2026-01-29 | 2026-01-29 | View Filing |
| 8-K | 2026-01-12 | 2026-01-12 | View Filing |
| 8-K | 2026-01-06 | 2026-01-06 | View Filing |
| 8-K/A | 2025-12-29 | 2025-12-29 | View Filing |
| 8-K | 2025-12-29 | 2025-12-29 | View Filing |
| 4 | 2025-12-23 | 2025-12-23 | View Filing |
| 4 | 2025-12-22 | 2025-12-22 | View Filing |
| SC 13D/A | 2025-12-19 | 2025-12-19 | View Filing |
| DEF 14A | 2025-12-15 | 2025-12-15 | View Filing |
| 8-K | 2025-12-05 | 2025-12-05 | View Filing |
| PRE 14A | 2025-12-05 | 2025-12-05 | View Filing |
| 424B4 | 2025-12-01 | 2025-12-01 | View Filing |
| EFFECT | 2025-11-26 | 2025-11-28 | View Filing |
| 8-K | 2025-11-26 | 2025-11-26 | View Filing |
| 4 | 2025-11-17 | 2025-11-17 | View Filing |
| 4 | 2025-11-17 | 2025-11-17 | View Filing |
| S-1/A | 2025-11-17 | 2025-11-17 | View Filing |
| 8-K | 2025-11-14 | 2025-11-14 | View Filing |
| 8-K | 2025-11-13 | 2025-11-13 | View Filing |
| 10-Q | 2025-11-12 | 2025-11-12 | View Filing |
| 8-K | 2025-10-30 | 2025-10-30 | View Filing |
| S-1 | 2025-10-27 | 2025-10-27 | View Filing |
| 8-K | 2025-10-15 | 2025-10-14 | View Filing |
| 8-K | 2025-10-02 | 2025-10-02 | View Filing |
| 4 | 2025-10-02 | 2025-10-02 | View Filing |
| 4 | 2025-10-02 | 2025-10-02 | View Filing |
| 4 | 2025-10-02 | 2025-10-02 | View Filing |
| DEF 14A | 2025-09-29 | 2025-09-29 | View Filing |
| 8-K | 2025-09-22 | 2025-09-22 | View Filing |
| PRE 14A | 2025-09-19 | 2025-09-19 | View Filing |
| 8-K | 2025-09-12 | 2025-09-12 | View Filing |
| 424B3 | 2025-09-12 | 2025-09-12 | View Filing |
| D | 2025-08-20 | 2025-08-20 | View Filing |
| 4 | 2025-08-19 | 2025-08-19 | View Filing |
| 8-K | 2025-08-12 | 2025-08-12 | View Filing |
| SC 13D/A | 2025-08-12 | 2025-08-12 | View Filing |
| 8-K | 2025-08-11 | 2025-08-11 | View Filing |
| 10-Q | 2025-08-06 | 2025-08-06 | View Filing |
| 8-K | 2025-08-05 | 2025-08-05 | View Filing |
| 4 | 2025-07-28 | 2025-07-28 | View Filing |
| 4 | 2025-07-23 | 2025-07-23 | View Filing |
| 4 | 2025-07-23 | 2025-07-23 | View Filing |
| 4 | 2025-07-18 | 2025-07-18 | View Filing |
| 4 | 2025-07-18 | 2025-07-18 | View Filing |
| 8-K | 2025-07-18 | 2025-07-18 | View Filing |
| 4 | 2025-07-16 | 2025-07-16 | View Filing |
| 4 | 2025-07-16 | 2025-07-16 | View Filing |
| 4 | 2025-06-20 | 2025-06-20 | View Filing |
| 4 | 2025-06-20 | 2025-06-20 | View Filing |
| 4 | 2025-06-20 | 2025-06-20 | View Filing |
| 4 | 2025-06-13 | 2025-06-13 | View Filing |
| 4 | 2025-06-13 | 2025-06-13 | View Filing |
| 4 | 2025-06-13 | 2025-06-13 | View Filing |
| 4 | 2025-06-13 | 2025-06-13 | View Filing |
| 4 | 2025-06-12 | 2025-06-12 | View Filing |
| 4 | 2025-06-12 | 2025-06-12 | View Filing |
| 4 | 2025-06-12 | 2025-06-12 | View Filing |
| 4 | 2025-06-12 | 2025-06-12 | View Filing |
| 4 | 2025-06-12 | 2025-06-12 | View Filing |
| 4 | 2025-06-11 | 2025-06-11 | View Filing |
| 4 | 2025-06-11 | 2025-06-11 | View Filing |
| 4 | 2025-06-11 | 2025-06-11 | View Filing |
| 8-K | 2025-06-10 | 2025-06-10 | View Filing |
| 8-K | 2025-05-30 | 2025-05-30 | View Filing |
| 8-K | 2025-05-16 | 2025-05-16 | View Filing |
| 8-K | 2025-05-13 | 2025-05-13 | View Filing |
| 424B3 | 2025-05-08 | 2025-05-08 | View Filing |
| 10-Q | 2025-05-07 | 2025-05-07 | View Filing |
| 8-K | 2025-05-06 | 2025-05-06 | View Filing |
| DEFA14A | 2025-04-29 | 2025-04-29 | View Filing |
| DEF 14A | 2025-04-29 | 2025-04-29 | View Filing |
| 4 | 2025-04-21 | 2025-04-21 | View Filing |
| PRE 14A | 2025-04-18 | 2025-04-18 | View Filing |
| SC 13D/A | 2025-04-18 | 2025-04-18 | View Filing |
| 8-K | 2025-04-18 | 2025-04-18 | View Filing |
| 8-K | 2025-04-07 | 2025-04-04 | View Filing |
| 4 | 2025-04-04 | 2025-04-04 | View Filing |
| 4 | 2025-04-04 | 2025-04-04 | View Filing |
| 4 | 2025-04-04 | 2025-04-04 | View Filing |
| 4 | 2025-04-04 | 2025-04-04 | View Filing |
| 4 | 2025-04-04 | 2025-04-04 | View Filing |
| 424B3 | 2025-03-28 | 2025-03-28 | View Filing |
| POS EX | 2025-03-28 | 2025-03-27 | View Filing |
| 4 | 2025-03-27 | 2025-03-27 | View Filing |
| 4 | 2025-03-27 | 2025-03-27 | View Filing |
| 4 | 2025-03-27 | 2025-03-27 | View Filing |
| 4 | 2025-03-27 | 2025-03-27 | View Filing |
| 10-K | 2025-03-28 | 2025-03-27 | View Filing |
| 8-K | 2025-03-27 | 2025-03-27 | View Filing |
| 4 | 2025-03-24 | 2025-03-24 | View Filing |
| 4 | 2025-03-24 | 2025-03-24 | View Filing |
| 4 | 2025-03-19 | 2025-03-19 | View Filing |
Algorithm Performance
Upgrade To Premium for Full Access
| Algorithm | Profit/Loss | Profit Factor | # Trades | Sharpe | Sortino | Efficiency |
|---|---|---|---|---|---|---|
| Keltner Channel Strategy | 135.14% | 0.95 | 98 | 0.03 | 0.1 | 185.05 |
| Quantum Inspired Strategy | 61.74% | 1 | 523 | 0.02 | 0.05 | 111.66 |
| Market Cycle | 53.97% | 1 | 522 | 0.01 | 0.04 | 103.89 |
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